Setting the List Price

Before we set the asking price of your house, I'll run a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which the houses actually sold. Additionally, the analysis will give us information about houses currently on the market and Houses that are under contact but have not yet closed.

Next, I'll ask you about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.

• Is your goal to get the maximum sales price for your house?
  • If so, are you willing to have your house on the market for many months?

• Is your goal to sell quickly?
  • If so, are you willing to sacrifice some of your potential profits to sell more quickly?

• Would you like to establish a balance between selling your house quickly and selling at the top end of market value?

Market conditions will play a role in setting the asking price of your house. I'll factor in how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer's or seller's market. Once my Total Market Overview is complete, we will review the analysis and decide upon a price at which to list your house to meet your goals in our local market.  Remember, the main determining factor for getting top dollar, one that always rings true, is Location - Location - Location.  

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